Young women with separation anxiety have an elevated risk of idealizing thin body types, such as those featured in the media, according to new research co-directed by Vanderbilt consumer psychologist Steve Posavac.
New research clarifies why we tend to really go for it when violating a personal goal, such as saving money or sticking to a diet.
Activating a parenting mindset causes male and female consumers to make different decisions, even if they aren’t parents, according to new research by Kelly Haws, the Anne Marie and Thomas B. Walker Professor of Marketing at the Owen Graduate School of Management.
It’s an age-old question: Is it healthier to focus on the type of food you eat or the portion size?
Research from Nicolas Bollen and Steven Posavac looks at gender, asset recommendations, and false consensus
Consumers looking for the “best”—in terms of value, quality, fit, or any other measure—are more likely to engage in immoral behavior, according to new research by Kelly Goldsmith, associate professor of marketing at Vanderbilt’s Owen Graduate School of Management.
Recent research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen, finds that individuals with relatively elevated symptoms of Adult Separation Anxiety Disorder (ASAD) are more favorable to ads featuring concepts of home, suggesting a vulnerability that goes beyond the appeal of a product itself. The findings may represent an opportunity for marketers, but also reflect a threat for sufferers of ASAD.
Data collected in the Insights Lab shows that consumers' enjoyment of a product experience declines faster when they are aware of the product's price.